Tips about getting an interview on the radio or TV, and what to say once you’re there.

Local radio stations are always looking for interesting local news, and it is relatively easy to get on the radio.

You can advertise events, talk about your organisation’s work, ask for volunteers or get coverage of an event you are putting on.

It can be harder to attract the attention of TV stations, but if you succeed you will reach a far wider audience. You are most likely to get coverage via the local news if you are doing or saying something that is considered to be very newsworthy and topical.

If you are interested in doing an interview, email a news release to your local radio or TV station, giving details of the event or issue you want to talk about. Then follow up your email with a phone call to the News desk – be prepared to summarise the news release clearly and concisely, and if they want you to re-send the information, check what email address you should send it to.

Here are some tips which will help you to give a good interview:

Some essential do’s and don’ts

Different sorts of interviews

In the studio - If you are asked to go into the radio or TV station to give an interview, someone will meet you on arrival and go through the process with you.

On the phone - Sometimes you can give a radio interview over the phone from your home. The radio station will ring you, and you just talk into the phone as normal.

In your own home or office or at an event you are organising - The radio or TV station may offer to come to a venue that suits you. If they do this make sure you choose somewhere that is quiet, and where you will not get any interruptions. If you want your event to be heard in the background, make sure that it is not so loud that you have to shout to be heard.

Self-operating studios - For radio interviews you may be asked to use a self-operating studio. This is a small studio containing a table, chair, microphone, small control panel and telephone. You will be called on the phone by the programme maker, who will explain what happens next and which buttons to press. It can be nerve-wracking sitting alone in the studio waiting for the phone to ring. Breathe deeply, look at your notes, keep calm and you will be fine once the interview starts.